CincyLink Logo Wins an Addy!

March 28, 2024

Butler County, Ohio, March 26, 2024 – Butler County Regional Transit Authority (BCRTA) is proud to announce its recent recognition at the prestigious American Advertisement Awards (ADDY) for its outstanding branding efforts in collaboration with Affirm Agency. The award-winning project, centered around developing the CincyLink logo and bus design, has garnered widespread acclaim for its creativity and effectiveness in promoting the new commuter service between Butler County and Cincinnati.

One of the key objectives of the branding initiative was to captivate public interest and curiosity about the new commuter service. To achieve this, the team conceptualized a vibrant bus design featuring bold shades of orange and yellow that are impossible to overlook. This eye-catching design not only enhances the visibility of the buses on the road but also serves as a dynamic representation of the energy and vitality of the service.

“We are thrilled to receive the Bronze ADDY award in recognition of our efforts to elevate the CincyLink brand,” said Shawn Cowan, BCRTA’s Director of Customer Care and Public Engagement. “This achievement underscores our commitment to delivering innovative transportation solutions that meet our community’s needs.”

As BCRTA continues to expand its offerings and enhance the commuter experience, the organization remains dedicated to fostering connectivity and accessibility for our residents.