Butler County Regional Transit Authority Introduces an Innovative Account-Based Ticketing System for CincyLink Commuters.

April 3, 2024

Butler County, Ohio – April 2, 2024—Butler County Regional Transit Authority (BCRTA) is proud to announce the launch of its new Account-Based Ticketing (ABT) system via the EZfare app. This system brings unprecedented convenience and flexibility to CincyLink service riders. BCRTA becomes the third agency in Ohio to adopt this revolutionary payment platform.

With the introduction of ABT, CincyLink riders can now seamlessly navigate their journeys across the region by simply scanning the EZfare app when boarding the bus or utilizing the EZfare Smart Card for a quick tap-and-ride experience. This innovative system simplifies the travel process, eliminating the hassle of purchasing tickets ahead of time. Instead, riders can effortlessly tap their phone or card and embark on their travels with ease.

One key feature of ABT is the implementation of monthly fare capping, a game-changer for CincyLink riders. Fare capping enables passengers to pay as they go and automatically transition to a monthly pass once they reach the equivalent cost. This enhancement streamlines the rider’s experience and ensures fare equity for all passengers.

Shawn Cowan, Director of Customer Care and Public Engagement at BCRTA, expressed enthusiasm for the launch, stating, “Convenience and affordability should be at the core of public transit, and the launch of ABT with fare capping will make CincyLink the premier way to commute from Butler County to Cincinnati.

The EZfare ticketing platform is the largest regional fare payment solution in the United States, encompassing 29 transit agencies across seven states. Riders can visit the EZfare website at EZfare.us for further information on ABT and fare capping.

BCRTA remains committed to enhancing its passengers’ transit experience, and the introduction of ABT marks a significant milestone in achieving this goal.